Gamification Dynamics In App Development

Gamification dynamics is a strategic attempt to improve systems, services, organizations, and activities by creating gaming-like experiences to motivate and engage users. This is generally achieved by applying game design elements and game principles in non-game contexts. Gamification is part of compelling system design and commonly uses game design element to improve user engagement organizational productivity flow learning crowdsourcing knowledge retention employee recruitment and evaluation, ease of use, usefulness of systems physical exercise transportation misdemeanors, voter apathy public attitudes toward alternative energy and others.

Gamification dynamics

Different elements of gamification dynamics

Reward

The introduction of a reward system for users to participate in the application will benefit both users and application owners. These app-based rewards can only be related to the time spent in the app or some routine tasks that can increase your earnings.

Dashboards and leaderboards

Another great method to gamify your app a bit is to introduce dashboards for user statistics and scoreboards linked to various social media platforms or just phone contacts to add contest elements to your mobile app. Leaderboards are a great way to add competition to a mobile app, leading to increased user engagement.

Achievements

Achievements in the direction of desired user engagement can be combined with rewards in gamified mobile applications. They can be small or large depending on the milestone reached or goal completed. Depending on the extent of the challenge or goal the user has completed, a reward such as digital badges or trophies should be offered in the app in addition to value points. This will result in users killing more hours in your app by chasing achievements for badges or trophies to decorate their leaderboard.

User status and rating

You can also introduce user levels or states that can be highlighted by different metrics of their app engagement. These user ratings can increase user engagement and create monetization opportunities.

Why gamify mHealth applications?

Increases user engagement

Fun activities and fascinating rewards remove the monotony of daily activities and encourage users to actively participate in achieving their daily goals, thereby increasing overall user engagement. The games can be extremely addictive when players level up every time they complete a challenge.

Attracting new customers

As gamification in health apps makes these apps interesting and fun compared to their non-gaming counterpart, it gives you an edge over your competition and attracts new users. When existing users share their successes on popular social networks, it invites new customers.

Improves customer retention rates

It is important for every business to retain existing customers. And if your users are satisfied with your services, they will stay loyal to you. Gamification in fitness apps helps you make fitness and wellness fun and rewarding for your users.

Increases visibility on social networks

Incorporating social sharing into branded games will increase your company’s social media presence. To earn additional rewards, users also tend to follow your company page and share their experience using your app on social media.

Improves the overall health of the user

You are in the healthcare sector and your ultimate goal is to improve people’s health through your services. Healthcare gamification helps you achieve this by first attracting customers, engaging them, and then turning them into addicts who keep coming back for more.

Gamification strategies in healthcare applications

Storytelling

Storytelling is rooted in our childhood. Gamified health apps use this power of storytelling to connect with users and capture their attention.

Progress display

These graphs show the player’s performance compared to their previous results and track the progress made towards the goal. With such records, an individual can rate himself better and get motivated to do more.

Avatars

Avatars are virtual representatives of your users. Visual expression plays a very important role in enhancing user engagement as it helps them satisfy their need for self-expression and intrinsically connect with the character.

Social interaction

Most fitness apps encourage users to share their activities on social media. This can be in the form of unlocking new levels, getting extra coins or badges people also tend to invite or challenge their friends and family during their fitness journey, which guarantees brand promotion and new users of your app.

Conclusion

Gamification brings a revolution to the traditional knowledge system in all areas of social life and appears as a new model of acquiring knowledge in contemporary society, capable of gradually displacing classic systems of learning and knowledge transfer.