7 Ways To Help Web Designers Establish Your Projects Art Direction

Web designers often think about the web design process with a focus on technical matters such as wireframes, code, and content management. But great design isn’t about how you integrate social media buttons or even neat visuals. Great design is really about the website creation process that aligns with the overall strategy. They attract visitors and help people understand the product, company and brand through various indicators that include visuals, text and interactions.

Projects art direction

Web designers process in 7 simple steps

Goal identification

In this initial phase, the designer must identify the ultimate goal of the website design, usually in close collaboration with the client or other stakeholders. It may be helpful to write down one or more clearly defined goals or a one-paragraph summary of expected goals.

Scope definition

A client goes out with one goal in mind, but it gradually expands, evolves, or changes completely during the design process and the next thing you know, you’re not designing and building a website, but a web app, emails, and push notifications.

Sitemap and wireframe creation

A sitemap provides the foundation for any well-designed website. It helps give web designers a clear idea of ​​the web’s information architecture and explains the relationships between different pages and content elements. Building a website without a sitemap is like building a house without a plan. Wireframes provide a framework for storing visual design elements and site content, and can help identify potential problems and gaps in your sitemap.

Content creation

If the front end of your website is fascinating, you can easily grab the visitor’s attention. If your content is strong and engaging, you can easily retain customers and inspire them to buy. In addition to driving engagement, website content also increases website visibility for SEO.

Visual elements

According to statistics, 91% of people prefer visual content to long boring written content. Now that you understand the importance of visual content, it’s time to create the visual style of your website. Having surprising visuals on your website will add an extra punch to your website.

Develop the website

Finally, it’s time to show some technical skills and create an amazing website. Coding is always an option for creating websites, but if you are a non-technical person, you can always use visual page builders, simple themes and templates to create customized websites without investing huge amounts of time and money.

Launch the website

Choosing a scalable and quickly managed hosting platform can help your website succeed. One of the most important things to remember after launching a website is that you can continuously test, add new content, elements, update news to make the website better and more productive. 

Conclusion

As a competent UX designer, you need to focus on creating better and better designs. The main purpose of visual design is not only decoration, but also communication, so start today by applying the basics of art direction to every digital project you take on.