10 Things A Startup Founder Should Know Before Starting A Business

Becoming a startup founder is undeniably one of the most exciting and challenging journeys you can embark upon. However, before you take the plunge into the entrepreneurial abyss, there are crucial aspects and insights you must be armed with to increase your chances of success. Being a Startup Founder demands more than just a groundbreaking concept; it requires strategic planning, resilience, and a deep understanding of the business landscape. 

Startup founder

Trying to solve a problem is real

However, even if you think you have a great idea that will attract users like a magnet, you still need to make sure that it really is. Before you start recruiting, investing, and developing your product, you should make sure there is a real need in the market. You want to solve a problem that affects enough people to make it worth building and turning it into a scalable business.

Find out if people care enough about the problem you want to solve

Founders are essentially fixers because they create mobile products that aim to solve problems and make life easier for their users. If people do not care enough about the identified problem to solve it, or if existing solutions are good enough for them, then inventing a new solution will not be attractive enough to drive adoption.

Focus on the customer and fully understand the market

There are many examples of companies that don’t have the best product/service or are not the first in the market, yet are very successful because they have mastered online marketing and sales.

Right team for your product

Once you’ve validated your product idea, researched the market, and defined your target audience, it’s time to get started and create your product. Choosing the right people to work on the project is another crucial step in the process.

Start small and grow

If possible, fund your business idea yourself and then go for funding when you can create a growth story. This may cause you to break your product/service offering into smaller pieces to fund the early stages and gain some traction and experience.

  1. Don’t forget that a good team fit has a higher price every day

We know that most startups don’t have that big of a budget. As a founder, you want to make the most of your available resources, knowing that it will take time to start generating revenue.

Plan your budget for at least 12 months

The budget to create your product is great. But it’s not enough to have a development budget; instead, make sure you have at least 12 months of record. The first year of a new product is by far the most challenging, and you need to make sure you can cover everything you’ll need, from the product iteration to the go-to-market plan.

Learn to relinquish control

For those starting a company outside of the industry they have worked in, they may not have all the knowledge needed to succeed in it.

Build the right thing at right time

When you’re building a mobile product for the first time, you might be tempted to over-engineer. Whether it’s because you’re thinking about providing more than your value proposition or reaching more than your core market, you’ll end up with more features than you need in your MVP beyond the basic user flow without even realizing it.

Passion for what you do

Being a business founder can be very lonely and there aren’t enough hours in the day to get everything done. From big successes to big disappointments, if you’re not driven by passion every step of the way, your job will be that much harder.


Taking your ideas and turning them into reality doesn’t mean you have to figure them out on your own.