Gamification In Healthcare Mobile App Development

In the ever-evolving landscape of healthcare, mobile applications have become indispensable tools for both healthcare providers and consumers. With the advent of technology, developers are exploring innovative ways to engage users and enhance their overall health and well-being. By integrating game-like elements into healthcare mobile apps, developers are transforming mundane tasks into exciting and rewarding experiences, ultimately promoting healthier lifestyles.

Gamification in healthcare

What is gamification and how does it work?

Gamification is the inclusion of game techniques, dynamics, and elements in non-game applications to solve problems, engage audiences, and make otherwise mundane tasks more fun and enjoyable. This certainly increases user engagement, influences consumer behavior, contributes to the user experience and supports the creation of overall user value. 

Why the gamify mHealth app?

Increases user engagement

Fun activities and fascinating rewards remove the monotony of daily activities and encourage users to actively participate in achieving their daily goals, thereby increasing overall user engagement. The games can be extremely addictive, especially when players level up every time they complete a challenge.

Attracting new customers

As gamification in health apps makes these apps interesting and fun compared to their non-gaming counterpart, it gives you an edge over your competition and attracts new users.

Improves customer retention rates

It is important for every business to retain existing customers. And if your users are satisfied with your services, they will stay loyal to you. Gamification in fitness apps helps you make fitness and wellness fun and rewarding for your users.

Increases visibility on social networks

Incorporating social sharing into branded games will increase your company’s social media presence. To earn additional rewards, users also tend to follow your company page and share their experience using your app on social media.

Improves the overall health of the user

You are in the healthcare sector and your ultimate goal is to improve people’s health through your services. Healthcare gamification helps you achieve this by first attracting customers, engaging them, and then turning them into addicts who keep coming back for more. 

Gamification strategies in healthcare application

Narration

Storytelling is rooted in our childhood. Gamified health apps use this power of storytelling to connect with users and capture their attention.

Challenges

People like challenges and like to emerge victorious from them. This approach encourages competition and boosts users’ performance by allowing them to challenge friends, family or anyone in the community.

Levels

Levels are different parts of the game. With each additional level, the complexity of the game increases, challenging the player with new and exciting actions.

Progress display

These charts or graphs show a player’s performance compared to his previous results and track the progress made towards the goal.

Leaderboards

Many times people feel more interested and tempted when they compare their performance with others. It is human nature to give your best to win the race. Unlike the progress view, leaderboards show the user’s performance in relation to the performance of other players and therefore motivate the user to try harder.

Awards

Digital badges, medals and trophies are a visual presentation of users’ achievements after reaching their weekly or monthly goal, completing the first set of exercises, or walking a certain number of steps per day, People tend to complete actions if they know that their efforts will be recognized. 

Conclusion

Gamification in healthcare mobile app development is a game-changer, creating a paradigm shift in how users approach their well-being. As the industry continues to evolve, the integration of gamification elements will likely become a standard practice, transforming healthcare apps into engaging platforms that empower users on their journey to better health.