A Design Thinking Approach To Software Development

Although there are several approaches to software development, one thing that is common is that their end result should be useful to the one most important person, the customer. The main reason why many software solutions do not resonate well with their customers is that they were developed without a thorough understanding of the customer’s problems and how they would actually use them.

Design thinking approach

Great Innovus’ approach to design thinking

At Great Innovus, we embrace the ideology of design thinking to solve complex customer problems. The process starts with Empathy to define the problem, then identify the solution and choose the best idea to prototype, test it with real users and repeat the process as needed.

Empathy

As we know, empathy is the ability to put oneself in another person’s situation. It is the first step of the design thinking process because the focus is on empathizing with customers, understanding their needs and finding out what they want.

Define

With the understanding of the customer from the Empathy phase, we identify the problems in this Define phase. All the information collected in the previous phase is analyzed and assimilated to clearly define the problem.

Imagine

Now that we have defined the problem statement, in the ideation phase we will discuss possible approaches to solving the problem. The emphasis is on the team encouraging as many creative approaches to the solution as possible and recording them all. A non-judgmental approach to eliciting ready-made solutions approaches is recommended.

Prototype

This is the stage where it begins to form. We build a working prototype that demonstrates the idea chosen from the previous phase. The goal of this phase is to build something that shows how the idea would work and get feedback from stakeholders.

Clear solution plan

Great Innovus successfully delivers solutions based on this proven approach with a constant focus on the customer. In addition to our own practice, we also organize design thinking workshops for our customers and partners and enable them to benefit from it.

Conclusion

 The Design Thinking process forces developers to imagine what a user would like to experience and then create software that provides a solution.