Effective Promotional Ideas For Black Friday & Cyber Monday

Until then, your small business needs to be in full promotional gear to take advantage of the annual winter shopping spree. The National Retail Federation reports that the holiday season accounts for approximately 20% of total annual retail sales.

Black friday & cyber monday

Planning your BFCM campaign

Whether you operate as a brick-and-mortar store, an e-commerce store, or a combination of both, now is the time to start planning to ensure your business generates maximum holiday sales this year. During this pre-promotion phase, focus on the things that will help your Black Friday & Cyber ​​Monday campaigns succeed.

Build your customer database

The easiest way to reach a wider audience is to add more contacts.

Lead generation landing page

Make it easy for people to join your mailing list by directing them to this stand-alone web page that allows you to collect key contact information even if you don’t have a website. In addition to the basics of name, address, email, and phone number, ask about your visitors’ product or service preferences to generate targeted messages between now and the end of the year. 

Implement the right marketing infrastructure

Delivery takes a lot of effort unless you have an all-in-one marketing platform that automates, integrates and analyzes customer data for your business.

Create a BFCM marketing calendar

Create a schedule for when your business will send key promotional messages to generate traffic. It takes more than one email or social media post to keep the orders coming. Be prepared to communicate with your mailing list before, during and after your Christmas sales events.

Black friday marketing at its best

A multifaceted marketing approach provides multiple opportunities to connect with your audience. When you combine this with messaging that resonates personally with each customer, your business will stand out from the crowd.

Email marketing that sticks

Part of your appeal as a small business is the personalized attention you can give each customer as they shop. Your customers expect you to bring that personal touch to your email messages, and you definitely want to do that. Unfortunately, writing individual emails is not possible due to the limited hours of the day.

Email Marketing

Welcome customers to your brand 

When you add names to your customer database, new subscribers can receive one or more introductory greetings that introduce your brand and build excitement for upcoming sales. 

Celebrate the date

Make customers feel special by sending them birthday or anniversary cards that preview Christmas gift ideas or exclusive offers.

Educate users

Based on browsing or purchase history, help consumers understand the benefits and features of products or services that interest them.

Claim customer presence 

Invite your best customers to join you for special BFCM events or use promo codes. Posting organically about the latest trends, new merchandise, or time-sensitive discounts keeps your existing customer base up-to-date on everything related to your brand.

Share the news

Whether you’re sending emails directly or through RSS feeds, let customers know when your Black Friday starts and ends, and tell them if it’s extended into Cyber ​​Monday or beyond. 

Landing pages that drive sales

Many people may visit your website during the holidays looking for gift ideas. If visitors have to wade through all your offers to find the perfect gift, they may get overwhelmed and leave your site without making a purchase.

Conclusion

A marketing platform like Mailchimp can help you prepare for BFCM by managing all of your organic social posts in one place. You can avoid this situation by directing customers’ attention to things you know they want or need.