All There’s To Know About Beacon Technology For Mobile Apps

Beacon technology has garnered significant popularity as micro-location technology, aiding numerous industries and organizations in their marketing and customer experience initiatives. With the proliferation of roofed public commercial locations such as airports, malls, community halls, event locations, monuments, museums, and many more, beacons have addressed a growing need for indoor navigation for critical incidents.

Beacon technology for mobile apps

Proximity marketing

These enterprises target the Bluetooth in handheld devices connected over a network to send notifications on special offers, discounts, and deals when a device enters the vicinity of a store within a few meters. This integration can be made into the existing mobile apps or be separately done in a standalone app if you are an advertising agency. The power of beacons is actively complemented with cookies that help track customer’s preferences and interests and send targeted ads for maximizing conversion rates. 

Payments

A popular way of deploying beacons into the payments process involves incorporating them into the payment terminal and enabling payments in Apple and Android payment apps. the beacon-backed payment means is a useful way to track the demand in the supply chain and help perform critical business decisions. It also enables an easier detection and prevention of fraudulent activity such as identity fraud, phishing, etc through machine learning and big data technologies.

⦁ Event management and tracking
⦁ Registering and authenticating the attendees.
⦁ Proximity marketing and sponsoring brands.
⦁ Social Networking such as contact exchange, etc.
⦁ Exit surveys.

Transportation

⦁ Transportation can benefit through beacon-powered apps in the following ways:
⦁ Informing passengers about the routes and schedule of a vehicle Stops, shops nearby.
⦁ Managing ticket booking in a streamlined way.
⦁ Offer information like train or plane changes/delays, weather conditions, etc.

Hospitality – site visits and guest management

⦁ Offer guests a 24×7 virtual concierge.
⦁ Easy check-in and check-out via apps.
⦁ Quick information about amenities, vacancies, sites around, and other services.
⦁ Secure the rooms by locking and unlocking doors via mobiles.
⦁ Services through mobile apps table or room.
⦁ Delivering news as well as entertainment content digitally.
⦁ For site visits like museums and monuments, beacons can help power self-guided tips through navigation and content-rich video, animations, as well as texts.

Goods transportation/logistics & fleet management

With fixed and mobile beacon technology, asset tracking gets easy. Big warehouses leverage beacon technology to help identify the same assets and create a map of each through huge warehouses. The same happens in the parking lots. GPS is great for location detection for cargo on the move, but tagging the cargo with beacon technology helps the staff to load and unload the shipments in a much easier way under closed spaces and warehouses.

Conclusion

Beacons are drastically changing how establishments interact with their customers. They are helping them capitalize on exciting resources and technologies to attain an edge in the market and appeal to their customers. There is therefore an enormous potential with an unending stream of use cases based on your business requirements that beacons can fulfill.