LinkedIn Ads vs Facebook Ads: Which Is Of Greater Worth For B2B?

In today’s dynamic digital marketing landscape, the choice between LinkedIn Ads vs Facebook Ads has become a pivotal decision for B2B marketers seeking to maximize their ROI. LinkedIn ads vs facebook ads, both platforms offer unique advantages and targeting options, making the selection process akin to choosing between two valuable gems. LinkedIn, with its professional network, excels in connecting businesses with decision-makers and professionals, while Facebook boasts a massive user base and intricate demographic targeting capabilities.

LinkedIn ads vs Facebook ads

Linkedin vs facebook for businesses

LinkedIn and Facebook serve distinct purposes for businesses. LinkedIn is primarily a professional networking platform, ideal for B2B interactions and career-related content. It’s a valuable platform for companies looking to establish thought leadership, recruit top talent, and engage in industry-specific discussions.

Linkedin is a stronger b2b platform

LinkedIn is undeniably a powerful and effective B2B platform that has transformed the landscape of professional networking and business development. With its vast user base of professionals, spanning various industries and roles, LinkedIn offers a unique opportunity for businesses to connect with potential clients, partners, and employees. Its robust features, such as company pages, targeted advertising, and industry-specific groups, enable businesses to showcase their expertise, build credibility, and engage in meaningful conversations with their target audience.



In the ever-evolving landscape of technology and innovation, the pace of change continues to accelerate. From groundbreaking developments in artificial intelligence and renewable energy to shifts in geopolitical dynamics and global health challenges, our world is experiencing rapid transformations.


  • Total followers.
  • Organic followers.
  • Followers gained.
  • Follower trends over time.
  • Your number of followers compared to other companies.


  • View page.
  • Clicking on the careers page.
  • Unique visitors.
  • Demographics of visitors.

Facebook has similar analytics capabilities through Page Insights that allow you to measure performance.


An overview provides a concise summary or bird’s-eye view of a subject, topic, or situation. It serves as a quick introduction, giving readers or listeners an understanding of what to expect in more detail.

He likes

Page Rating: The total number of Page Likes ratings for each day over a 28-day period.

Net Likes: New likes minus dislikes.

Where the page was liked: The number of times your page was liked, broken down by where it happened.

To achieve

Post Reach: Broken down by paid and organic reach.

Positive engagement: likes, comments and shares.

Negative interactions: Hide, report as spam, and not flag.

Total reach: The number of people who were given any activity from your page.

Post reach in Facebook Insights.


Page and Tab Visits: The number of views of each of your tabs.

External referrers: How many times people came to your page from another website.

Visits to the Facebook Insights page.


When your fans are online: Shows when your followers are interacting with Facebook content.

Post Type: Indicates the success of different post types based on average reach and engagement.

Top posts from pages you follow: Shows engagement with posts from other pages you follow.


Video Views: The number of times your videos were viewed for 3 seconds or longer.

30 Second Views: The number of times your videos were viewed for 30 seconds or more.

Top Videos: Most watched videos are watched for 3 seconds or longer.


Your fans: Shows the gender, age, location and language of people who like your page.

People Reached: Shows who your post has been delivered to in the last 28 days.

People Engaged: Shows who has liked, commented, shared your posts.


Both social media platforms allow you to serve customized ads to your customers to increase your conversion rate. In general, Facebook is better for B2C marketing, while LinkedIn is best for B2B. LinkedIn, Facebook and other social networking platforms have some disadvantages compared to advertising.