What Is Affiliate Marketing? How It Works?

Affiliate marketing is the process of making money online every time a customer buys a product based on your referral. A affiliates to make money selling products without creating their own products. Simply put, affiliate marketing involves recommending a product or service by sharing it on a blog, social media platform or website.

How it works?

An affiliate promotes a product or service and earns a commission for each sale or action generated through their unique affiliate link. This link is used to track the traffic and sales the affiliate brings to the business. When a customer clicks on the affiliate link and makes a purchase, the affiliate gets credit for the sale, and they receive a predetermined commission.

Types of affiliate marketing


Affiliates in this category don’t necessarily align their content with a specific niche or product. They promote various products across different industries.


Affiliates in this type focus on products or services that are closely related to their niche or content. This creates a more targeted audience and increases the likelihood of conversions.

Pros of affiliate marketing

Easy to execute

Getting started with is relatively straightforward. Many businesses provide ready-made promotional materials, making it easy for affiliates to begin their marketing efforts.

Low risk

Since affiliates earn a commission only when a sale or action occurs, there’s minimal financial risk involved for both the business and the affiliate.

Easy to scale

As an affiliate gains experience and builds their audience, they can scale their efforts by promoting multiple products or expanding into different niches.

Cons of affiliate marketing


Affiliates rely on commissions, and if the products they promote have low profit margins or the conversion rate is low, the income may not be substantial.

No control over program

Affiliates have no control over the products or services they are promoting. If the business changes its offerings or policies, it can affect the affiliate’s success.


Affiliate marketing is a dynamic and accessible way for individuals to monetize their online presence while helping businesses expand their reach. Its flexibility, low entry barriers, and potential for high returns make it an attractive option for those willing to invest time and effort into building a successful affiliate marketing strategy.