7 Insights to Improve App Subscriptions With Analytics And Data-Driven Design

Data-driven design is a mandatory requirement for digital products in the media and entertainment space to meet customer expectations. We met with Amplitude to talk about this difficult world and highlight the challenges of demonstrating the specific ways in which data needs to drive digital design and development.

Analytics and data-driven design

Google analytics / Firebase

Google’s solution for mobile application analysis is Firebase, a mobile and web application optimization system. In addition to statistics, the platform is also used to build applications as well as the web, Android, and iOS apps. As you might expect, this Google service is a powerful all-inclusive solution that packs a wide range of features from statistics to A-B hosting and testing.


Singular is a mathematical and adjective forum that incorporates the mobile adjective as a separate focus area. It helps you gain a complete understanding of the impact of your marketing and includes fraud prevention and aggregation and cost consolidation.


Based in San Francisco, United States, Mixpanel focuses on the same features as the analytical tools mentioned earlier in this list. While boasting that the tool is suitable for companies of all sizes, small business owners may disagree.


Countly is a product analysis tool that provides a variety of mobile application and marketing solutions as well as web, desktop and IoT statistics. You can track real-time metrics like active users, time spent within the system, and user location by integrating their SDK into your app. It also provides the Marketplace for User Profiles plugin, Advanced Classification, Behavior Groups, Automatic Pushing, Remote Configuration, A / B Testing, Crash Statistics.


When it comes to mobile app analytics tools, reliable free options are rare. Fortunately, Flurry represents a forum for free app owners with no budget analysis. Flurry is an easy-to-use platform that brings everything you need to a single dashboard. It only takes about five minutes to integrate into your app. In an instant, you can monitor new and active users of your app and gain an understanding of important session functions.

Apple iOS app analytics


As many would expect, the tech giant, Apple, is also contributing to the world of app analytics. If you are looking forward to a solid solution, you should be prepared to be disappointed here. Apple’s approach to analysis of iOS apps can be described as respectable.


UXcam is a market leader in app knowledge analysis, enabling mobile teams with fast, contextual information and high reliability. Allows you to do an in-depth analysis of the user’s journey as you watch how your users navigate your app.

What can you track about mobile application statistics tools?

In an effort to improve the performance of your app, there are a number of metrics to choose from, depending on the needs of your business.

However, all application usage metrics typically fall under these four categories:

  • User engagement.
  • Customer acquisition.
  • Application performance.
  • Customer satisfaction.


Undoubtedly, analytics tools are an integral part of any successful mobile marketing strategy today. However, when you consider the wide range of options available, choosing the right one for your app is often a daunting task. It is important to note that there is no solution for all mobile applications.