6 Free Tools To Help With Marketing Your Website

While experts around the world have different opinions on what a website should look like, they all agree that there is no single factor that determines the quality of a website. This is why optimizing your website for both search engines and users is a key part of website strategy. Below we discuss some marketing your websites.

Marketing your website

Hotjar

Hotjar is your all-in-one suit for qualitative data collection. It includes a range of tools to help you generate heatmaps, journey tracking, user surveys, surveys and all things qualitative. Hotjar offers webmasters and SEO professionals a variety of tools to work with, is easy to use, and free for everyone.

Google analytics

Understanding user behavior is key to optimizing your website. Whether you’re an ecommerce site trying to maximize conversions or an information site looking to increase user time on your site, creating SEO strategies without understanding what visitors are doing on your site is a lost cause.

Google optimization

If you want to try a new feature on your website, Google optimization is where you want to go. Google Optimization, offered for free by Google, allows webmasters to test different variations on a page, such as fonts, calls to action, headings, product text, product placement, and compare them to the desired goal.

Pay attention to SERP features.
Get search intent right.
Answer audience questions thoroughly.
Provide comprehensive coverage.
Network strategically.

Page speed insights

Another free tool offered by Google, Page Speed Insights, is used to measure website performance on desktop and mobile devices. It assigns each website a score on a scale. Websites rated above considered good, require improvement, and below are considered poor. The results from page Speed give webmasters an accurate view of how users interact with the site.

Google search console

It allows webmasters to see the performance of their website on Google. The console is also handy if you need to troubleshoot your site, fix indexing issues, request re indexing of new content, and lots of other features.

Screaming frog

Screaming Frog is a crawler that crawls your website for common SEO issues. Among several other uses, it finds broken links, discovers duplicate content, finds redirects, extracts relevant data from a web page, analyzes page titles and meta tags. Screaming Frog makes it easy for webmasters to detect site abnormalities and improve SEO ranking factors.

Conclusion

These are not the only possible ways to promote your website for free. I encourage you to experiment and double what works. If you think something might work for your audience, go for it. Keep in mind that your marketing tactics don’t have to be truly unique to be effective.