Demystifying User Analysis For Application Development

In the rapidly evolving landscape of technology, user-centricity is paramount in the success of any application. Understanding user behavior, preferences, and needs is not only crucial for creating a seamless user experience but also for the overall success and sustainability of an application. This is where user analysis comes into play, shedding light on valuable insights that can guide developers in making informed decisions.

Demystifying user analysis

Who are the end users of your application?

Every application project begins with a basic understanding of the target group that the application will serve. Idea creators have a basic understanding of whether they’re building for the general public or for people who deal with a niche set of businesses, or whether they’re building a completely custom application that provides a solution for an organization. So the task of strategists is to engage with the user and find out exactly why they need the app and what they want their app to do.

What is the target age group?

Age group always plays a role in the final design of the app. Apps made for adults tend to be efficient and full of features. Another interesting thing to note is the fact that very young and very old users tend to be more receptive to radical UI innovations.

Which main geography do you want to popularize your app?

Finding your target geography is also important, especially when determining which devices to target and which technology to use.

What occupational group are you targeting?

Again, occupation also plays a big role. They will only hinder the process. Apps aimed at professionals tend to be efficient and, in some cases, full of features.

What devices do you need to focus on?

Searching for target devices usually makes it easier to find the right technology. Apart from this, it also helps a lot in marketing and revenue generating campaigns in the mobile gaming industry, paid games are generally launched for iOS devices first before Android, as they tend to generate higher initial revenue than their Android counterparts. Similarly, general desktop applications are first built for Windows users than Linux or MAC because Windows has more penetration than both in the desktop segment.

What is the technology you need for your application?

Technology plays a vital role. Once you have a clear understanding of the target devices, the technology to use will automatically narrow down. How the application will be used is also important.

Conclusion

The whole process of finding answers to these questions involves a lot of brainstorming sessions, questionnaire surveys and informational research. It’s more of an organic exercise and the answers will start to emerge as you progress through your interactions with clients and users.