Create Affiliate Program For Your Ecommerce Store

An affiliate program for your ecommerce store, also known as an associate program, is a monetization model in which affiliates earn a commission for marketing a company’s products. The advertiser can leverage the affiliate’s influence, traffic and expertise to generate sales for their business and only pay after the sale is complete, while the advertiser publisher uses their influence to make money from the advertiser and increase traffic.

Affiliate program for your ecommerce store

Everything is easily trackable

You can view data on impressions, clicks, leads and sales in real-time all-in simple affiliate dashboards. Often, an affiliate will receive a unique link aka an affiliate link which uses cookies with a specific cookie life to track clicks. The cookie tracks whether the customer makes a purchase, and if so, then the affiliate will earn a payout.

Strong ROI

Rather than depending on an advertising team or purchasing ad space, you depend solely on the affiliate to create marketing content and drive sales. And since affiliate marketing is performance-based, you only have to pay the affiliate once a sale has been made, so you’re never paying for potential sales or impressions. This means low startup costs and high return on investment.

Ability to scale

In unison with your other digital marketing efforts, recruiting affiliates into your program will allow you to scale traffic faster. While your affiliates work to generate revenue on existing products and services, you’ll be able to focus on creating new products, building new revenue streams and reaching new customers in the meantime.

Third-party validation and social proof

By partnering with trusted influencers and high-authority websites, you can improve your reputation and build consumer confidence. Since your target audience likely already feels connected to the influencers and websites they follow, this is a great opportunity to gain pre-qualified leads and improve SEO.

Choose right affiliate manager

A successful affiliate manager needs to balance many different disciplines, such as digital marketing, sales, relationship building, contract negotiation and account management. You can have either an in-house affiliate manager or an outsourced program manager there are pros and cons to each approach.

Find right affiliate program software

Most businesses use affiliate marketing software or platforms to manage hundreds of affiliate partners. The ideal platform should be able to aggregate orders from vendors, collate different offers for affiliate marketers, set up tracking links and banner ads and handle the administrative tasks.

Conclusion

If your e-commerce website isn’t as successful as you’d hoped, you may be discouraged. Its various benefits, such as an increased exposure and brand credibility, will add much to your e-commerce site, but it will also provide you a source of income all its own.