Why You Should Use Pinterest For Your Business?

Smart marketers are increasingly realizing that in addition to the almighty Facebook, Twitter, Snapchat and Instagram, there is another social platform with huge branding and content marketing potential. it is not a common web destination only for arts and crafts lovers, avid home decorators and fashion bloggers who are hungry to discover the hottest style ideas and new inspirations.

Pinterest for your business

What is Pinterest?

The social bookmarking website and mobile app allows users to post or pin image stocks on the Internet to themed photo galleries called boards or simply boards. It’s a real paradise for smart marketers, as users pin profiles reveal not only their aesthetic tastes, but also the products and services they might be interested in. You have two options when registering an account on Pinterest you can do it either as an individual or as a business. Both accounts are free, but the business profile gives you access to analytical tools otherwise unavailable.


  • Increased awareness.
  • More blog traffic.
  • New potential customers.
  • Increased sales.

Common misconceptions

  • Only women are on Pinterest.
  • People only pin food and wedding content.
  • My audience isn’t on Pinterest.

5 Reasons why you should use pinterest for business

Attract female customers in the US

Pinterest prides itself on being the most female social platform in the world. Most of them are from the US, as another report published by eMarketer reveals that only the platform’s users were from outside the US. In fact, in the prestigious social networking club, only Facebook boasts a higher percentage of the female online audience in the US, to be clear, is an audience with huge purchasing power.

Easier communication with users

Even though Pinterest is smaller than Facebook, Instagram and Twitter and only ranks sixth among the major social networks in terms of monthly active users, Pinterest has one strong feature that other platforms only envy it’s USERS who are eager to share your dream products, plans and aspirations. Pinterest users are very interested in what’s popular and what’s cool behaviors that translate well to the kind of influencers marketers want to attract.

Build visual links and traffic

Since we’ve all been pretty overwhelmed by the cascades of information we’re bombarded with every day, anything that’s pleasant and easy to scan and digest with minimal mental engagement is actually something that gets the most attention these days. This is where Pinterest wins, and more specifically, marketers who create links through images posted on the platform.

Inspire to buy effectively

HubSpot reports that one of Pinterest’s standout characteristics is its ability to reduce the number of steps from discovery to conversion, as visitors to the platform convert to leads or sales faster than from other social media sources.

Promote your business locally

Pinterest location badges are a special type of badge that allow you to associate image badges with geographic locations and other information such as addresses and phone numbers. Genuine Scooters an independent scooter maker based in Chicago uses this strategy by identifying interesting, off the beaten path local spots in its neighborhood, such as restaurants and bars, and pinning them to bulletin boards as the perfect weekend scooter destination.


Now you have all the tools you need to start driving traffic and selling from your Pinterest account. With over million users on the platform, switching to a Pinterest profile for businesses is an opportunity you don’t want to miss.