5 App Marketing Mistakes That Can Prove Fatal

The rise of smart phones has completed a change in the perception of consumer habits. With millions of apps available in the Apple Store and Google Play, you’ll see an app for almost anything. Since mobile has become such a powerful medium, it is the best place to market your brand. However, many companies make the mistake of launching apps without a clear marketing strategy.

App marketing mistakes

Changing the titles again and again

Once you’ve decided on a name for your app, don’t change it. Fix it once and for all. All of this can hurt your ASO a bit. This will make people download your app and leave their valuable reviews. By reading these reviews, more and more people will be convinced to download your app. This will make your app rank high in the search engine and make your app a famous app. But if you keep changing the name of your app, it will be very difficult to spread the word about your app.

Stuffing titles and descriptions with keywords

Keywords are essential, but too much keyword stuffing can have a very negative impact on your readers and Google. Keyword stuffing will not move your app up, instead it will fall and Google will suspend it from the search engine due to excessive stuffing and repeating keywords. It would be better if you use keywords that are available throughout the title and descriptions.

Focus mainly on high value keywords

It is not easy to do a perfect ASO and if you keep your process working on some very useful and most searched keywords, any company will rank well. Just because a keyword has high search volume doesn’t mean your App Search Optimization ranking will improve if you start using that keyword. It is always recommended to compile a list of relevant keywords when you start your keyword research. If you filter your list by search volume and only select the highest ones, you are most likely undermining all your efforts because you are now only focusing on keywords.

Don’t underestimate the power of the Google+ plugin

Many businesses do not attach much importance to one of the key steps in app search optimization, which is the placement of the Google+ plugin. But be careful and don’t underestimate the power of adding this plugin, because the more feedback your Google+ feedback receives, the better its visibility on Google Play.

Don’t neglect the quality of your screenshots

The latest high-end smartphones with highly reliable networks allow users to check congestion information anywhere, anytime. When users browse the app store, a compelling description appears that can very quickly convince them to skip over competing apps and download your app immediately. If you want to improve your ASO ranking, don’t forget to add high-quality screenshots of your app. Excellent screenshots and a well-written description together will work as a winning combination to influence people to download your app.


When planning your marketing strategy, you can take advantage of the unique features of smartphones and offer users something of lasting value. If you are not sure what these features might be, please contact us. We develop custom mobile app strategies that are true to your brand vision and deliver value to your customers.