8 Must-Have Features Of eCommerce Sites

A functional eCommerce website usually has a homepage, a Products page, a blog, and an About page. eCommerce owners must think beyond the basics to meet the ever-changing technology landscape and evolving needs of their customers.

Features of eCommerce sites

Wish list

Allowing your users to create wishlist on your website will take your website steps towards becoming one of the best places for shoppers to spend their time. As much fun as wish lists are, they are not a surefire guarantee of success by themselves applying a little pressure can be a positive thing at times.

Tactics of scarcity

Scarcity itself is a state of scarcity, or in other words scarcity. By using this concept as a marketing technique, you create a sense of urgency, otherwise known as FOMO.

Related items

Another must have feature is to offer related products based on your customers’ shopping experience. Amazon uses this referral system to great success.

The first is on site recommendations:

  • Specialized recommendations on the home page of your Amazon account.
  • Displaying recently viewed items in combination with related products.
  • Recommendations based on your purchases.

The second is off site referrals:

  • Sending you emails with the best-selling products in the categories you’ve visited, even specific to the brand you’ve been viewing.
  • Sending you emails with items related to products you have added to your cart or purchased.

Landing pages optimized for SEO

Search engine optimization is essential, especially when it comes to ecommerce sites. Make sure the keywords say a lot about your business and aren’t too general. Include them in your title tag, header tags, meta descriptions, and even image file names.

Product pages with quality photos

The best place to display photos is right next to product descriptions on product pages. Show the buyer multiple angles of the item they’re interested in, and add a zoom option if needed. All examples of successful ecommerce websites take product photography seriously.

Social proof

It would be unacceptable not to talk about product reviews because it is your customer’s primary motivation without building trust with customers, you may not be able to get customers. These stores know well that reviews are one of the first things users will look for when they view a product. But it can be hard to believe the authenticity of an online review, especially when the brand is new to the visitor.

Cart abandonment notification

Personalize: Use personal information to connect with the user.

Engage: Attract them by showing them how the product would fit into their lives. Convince them that they really need these products.

Emotional: Move their feelings to make them click the buy button.

Make them feel special: Offer personalized discounts on products they left in their cart. Who wouldn’t want a surprise discount on an item they’ve been interested in!

Create urgency: Alert the user that the products you offer are sold out and may not be there the next time they visit. This might make them reconsider their decision to abandon the cart.

Shipping promotions: Entice them by offering free shipping or special delivery offers for products they’ve added to their cart.

Live chat

Accessibility: Every customer in our modern world appreciates convenience and simplicity. Your customers can easily contact your staff, ask questions and get the information they need through live chat.

Affordability: Live chat is beneficial not only for you, but also for your wallet. This way, you will provide exemplary customer service and save some money tool.

Reputation: When a live chat window pops up out of nowhere, customers will think you’ve invested a fortune in this customer messaging system. This in turn helps you build a solid reputation and brand image.

More customer data:  Live chat on your website helps you stay in touch with your customers and learn more about them. If your live chat is integrated with your CRM system, it’s a great way to collect data from your customers and learn about their needs, concerns and behaviors.


Having a well-structured and user-friendly website is achievable with a little investment of time, studying examples of ecommerce websites and following new trends in website design. The right eCommerce features and integrations will help you clear these blocks and create a seamless shopping experience for your visitors.