How Mobile Apps Will Transform E-commerce?

Mobile applications are more popular than mobile websites and can provide businesses with more customer information compared to a website visit. Also, customers are more likely to remember and return to a mobile app that is more visible on a phone screen compared to an Internet browser’s bookmark.

Mobile apps will transform e-commerce

Mobile apps & e-commerce

With the rise of smartphones, online customers have been buying more goods with their mobile devices instead of computers. While businesses scramble to make their businesses more mobile-friendly, they also have to figure out whether they will stick with a mobile website or create a mobile app.

Importance of loading quickly

Every e-commerce owner should know that slow loading times can quickly kill your business as more impatient customers turned towards another store. It was found that 40 percent of customers will abandon a website if it takes more than three seconds to load. Remember that not every mobile user will have access to a top-notch 4G network all the time.

Knowing your customers

While there are legitimate concerns about how companies can abuse the data they collect with apps, there is incredible potential for how businesses can use gathered data to improve the customer experience. While mobile apps can provide data, businesses need to have good data of their own to build the most effective app. Consequently, an e-commerce website needs to figure out which phones their target demographics use and build an app for that phone.

Importance of engagement

Mobile apps are not just useful as a way to conduct sales. While this number is somewhat skewed by how customers use apps to check places like email or Facebook instead of going on a browser, it still showcases the incredible marketing power which apps possess.

Continuing rise of apps

The growing popularity of apps will only increase in 2017 as the app experience improves and customers get more comfortable with using apps in place of websites. While some businesses are trying to expand their mobile websites, creative fronts should look into developing a mobile app that will be engaging, easy to load, and can both provide and utilize data for your benefit.

Conclusion

Mobile applications must be immersive and distinctive, with features that make shopping easier and more convenient. So, make sure your mobile app has features that will help you increase sales and income. Mobile phones allow a big number of customers to utilize their devices for product research and transaction processing.