5 Advantages of Offering Personalized Web Content to Your Visitors Personalized marketing, or one-to-one marketing, is when a business tailors a marketing message to an individual based on information the company collects, such as purchase history, interests and demographic data. The goal of personalized marketing is to make customers feel as though the company is speaking directly to them. Below we discuss some 5 Advantages of Offering Personalized Web Content to Your Visitors. Personalized web